RUNNING IN THE WILD FOR CAUSE

Once described as the toughest marathon race in the world, the annual Safaricom Lewa marathon has become a traditional race in the wilderness.

The race which has favorites participants from local to international sports personalities got more injection from the sponsors, among them The GlaxoSmithKline East Africa Limited (GSK) who pumped Sh0.8million for the event with more energy drinks Lucozade and Ribena , GSK promised to take care of the participants by energizing them with the drinks during the race , Liz Gichangi the Brand Manager assured athletes .

Catherine Ndereba Marathon World champion will lead other internationals athletes , from US, Uk, Sweden ,Denmark , France , South Africa , Spain , Norway Malawi , Tanzania , New Zealand, Australia , Ireland , Germany Italy , Zimbabwe, Uganda to run on the rough terrain and under harsh climate conditions which the Brand Manager Liz Gichangi described as an adventure.

This years marathon has attracted 1000 more runners compared to last year , and the World Paralympics’ Champion Henry Wanyoike will use the event to motivate the surprising large number of young participants with an aim of nurturing their talents in there 5km .

Safaricom Head of Marketing and Communications Wangari Murugu described this years event as fire works , there will be more surprise to the athletes and the organization are in top gear, says Murugu who urged the local and the international corporate to support the event. The Safaricom race is usually symbolic event used to interact with an aim to conserve our national heritage for the future generation and value our resource.

Money raised from the Marathon is channeled for charity , like the last year event which raised a whooping Sh 37 million which was used to develop Health care , Education and sustained our wildlife in several parts in the country including the conservation of the wildlife habitats.

Ms. Murugu, added that apart from the event attracting huge number of children ,families and corporate institutions will also participate including DHL, LG Electronics , Ericson, Huawei , Homegrown , Peas Point , Link soft communications , Nokia Siemens , Standard Chartered Bank , Safari link, and GSK among other companies .

The saficom Lewa Marathon is an annual event held within the Lewa Conservancy with the aim to create harmony among the community living within and wildlife conservation as they nature cohesion within the locals and bring the country together to archive desired goals.