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| Director of Curative Science, Dr Izaq Odongo together with Dr. Samier Muravvej, CEO, Neotech Kenya goes through a LiviaApp demo during the launch today |
The app, called Livia, is available on the Google Playstore
and Apple Appstore. It will allow users to get the best possible price on
medicine and personal care items from a wide selection of chemists that have
been on boarded on the app.
Speaking during the launch in Nairobi, Dr. Samier Muravvej,
Chief Executive Officer of Neotech, said: “Livia is to the retail pharmacy
industry, what Uber is to the taxi industry. We have signed up reputable
chemists in Nairobi and Mombasa as Livia Partner Chemists. As partners, they
receive an instant alert when a customer makes an order for medicine or
personal care items via the app and are invited to submit quotations. Chemists
that offer the most competitive price are then linked with the customers.”
Livia is designed to benefit both the partner chemist and
the end-user. Chemists that offer competitive pricing are able to liquidate
their stock through the app, while customers who use the app access quality
drugs affordably and conveniently.
“Think about a young parent who needs drugs delivered for
their child at home and does not want to spend time looking for the chemist
with the best price. Livia allows them to make the order via their phone and
arrange for delivery,” said Dr. Muravvej.
“We have seen innovation sprouting up at the government,
corporate and non-governmental level, using technology to ease the burden of
access to healthcare and medication across the country and Livia app is one
such promising technology,” said Director of Curative Science, Dr Izaq Odongo
in his speech at the launch.
To promote safety and build customer trust, Livia ensures
its partner chemists go through a rigorous vetting process to ascertain that
they can supply safe drugs. The app has also secured the endorsement of the
Pharmaceutical Society of Kenya.
“Safety is naturally a key concern for our customers and for
us as well. This why we working closely with the Pharmaceutical Society of
Kenya and vetting our partner chemists,” said Dr. Muravvej.
Livia is also actively engaging with insurers with a view to
securing partnerships. “Insurers who partner with us will not have to deal
directly with chemists as through the app, we will be able to create the
largest pharmaceutical network that they can tap into.”
Though Livia is currently only available in Kenya, it will
ultimately be introduced to other markets such as Uganda, Tanzania, Rwanda and
ultimately Ghana and Nigeria in West Africa. “We will commence this expansion
once we hit our target of 100,000 active users here in Kenya,” he said.
The next target for Dr. Muravvej is a Livia app specifically
targeted for doctors. It will allow doctors to generate prescriptions on the
Livia app and tag patients. This is currently under development.
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