Bidco launches new product s in the market

Bidco Chairman Mr. B.D. Shah holds Olive Gold Blend, one of the two newly launched product brands by Bidco Group. The company also launched a premium multipurpose soap called NURU.

Bidco Oil Refineries Ltd has launched two new products into the Kenyan market-NURU Soap, a superior formulated multipurpose soap and Gold’n Pure Olive Gold Blend, “the Healthy Oil for Healthy Living” which is a blend of nature’s most natural edible oils.This latest development has been inspired by the changing consumer needs and the potential to make them into super brands in the regional markets.NURU, which is a Swahili word which means brightness and light, is designed to bring sunshine into your life. NURU is a multipurpose bar soap that can be used to clean laundry, utensils & even for skin care. It comes in 4 variants namely antibacterial, glycerine, stain remover and in lemon fresh tablets. “We believe that the Customer is King and we will continue providing them with Superior quality formulated products with a price advantage”, said Group Team Leader, Sales & Marketing Mr. Mitul Shah.

The vitamin enriched Gold’n Pure Olive Gold Blend is a fine blend of extra virgin Olive oil, refined oils from both Palm and Soybean. Olive Oil protects us from cardiovascular diseases, skin conditions, and other related disorders. The oil also has a well balanced fatty acids profile as per the nutritional recommendations which are essential for a healthy body.

Olive Gold Blend fulfils all the nutritional recommendations made by world’s leading Human Health related organization. “These new initiatives are a show of our continued commitment to touch the lives of our customers positively on a daily basis to ensure happy healthy living”, said Bidco Group C.E.O Mr. Vimal Shah.

Bidco Oil Refineries Ltd is already a regional leading marketer and distributor of edible oils, cooking fats, laundry soaps, margarine, baking powder and detergents in East and Central Africa with three production units in Kenya, Uganda and Tanzania. Currently Bidco’s products are marketed in 14 African countries.

The group’s strategic locations and excellent products support new market developments and this has evolved into well defined distribution chains in Africa. Some of the world’s Class Brands produced and sold by the group include the two Superbrands, Kimbo and Elianto as well as other leading brands like Korno Gold Chipsy, Bahari fry, Cowboy, Mallo, SunGold and Golden Fry. Bidco’s Margarine Biddy’s and Goldband are also very popular in Africa. Laundry Soap Brands include the Star Range, Kuku, Tiger, Msafi, Mshindi and Bull.