Orange launches all inclusive Ksh 10 bundled offer

·        A new 24 hour bundled offer for its Orange Mobile customers

·        Customers to get free calls and SMSs to Orange Mobile, 20 free off net SMSs and free 10 MB data

·        Targets youth market by offering free access to Facebook

·        Becomes first mobile provider in Kenya to offer all inclusive daily bundled offer

 Integrated telecommunications service provider Orange has today unveiled a new, 24 hour, daily bundled offering targeting the youth. The new offer dubbed Holla will be effective March 15, 2012, and is part of the company’s strategy to aggressively tap into the youth segment in Kenya.

Rechargeable via a daily KSh 10 subscription, the bundled offer will see Orange Mobile pre paid customers enjoy round the clock, free on net calls to other Orange Mobile users, free on net SMSs, 20 free off net SMSs and 10 MB data daily. It will also enable free and complete access to social networking site - Facebook.

The Communications Commission of Kenya indicated in a May 2011 report that mobile phone subscribers represent the major platform through which people are accessing the internet. Mr. Mickael Ghossein, Telkom Kenya CEO, explains that this coupled with the fact that the majority of youth now have access to internet enabled mobile phones, informed the need for an offer that would target their needs and expectations of a preferred service provider.

“Holla is about giving our customers value for every cent that they spend with us and is targeted towards the youth that account for the majority of mobile users in the country. These are very tech savvy individuals keen on high speeds with which to access the internet,” he said, adding that the new offer was in line with the brand promise of launching innovative products and services that would enable Orange customers experience the usage of the company’s 21 Mbps 3G network, launched in September last year.

“This proposition will allow the Orange customer to see the benefit of using their phone on a daily basis,” says Ghossein.

“Our unique offers have continuously set us apart from the competition, with our continuous network upgrades and increased level of customer focus, we are confident that we will continue growing our subscriber base this year,” said Ghossein. Telkom Kenya’s subscriber base currently stands at approximately 2.5 Million customers and continues to grow due to its commitment to providing innovative, accessible simple communications solutions to its customers.

Telkom Kenya, Kenya’s original telecommunications provider now 51% owned by France Telecom and 49% by the Government of Kenya continues to maintain its fixed network, wireless alongside mobile and internet services in the country under its commercial brands Orange, Telkom Fixed, is provided under the Telkom Kenya brand including and also has a broad business portfolio under Orange Business Services as provider within the country and region for wholesale traffic i.e. carrier to carrier, enabled by its vast fibre optic infrastructure.This is made possible through its shareholding in both the TEAMs and EaSSy submarine cables coupled by  over 4,400 terrestrial fibre infrastructure running across Kenya giving has the largest footprint within Kenya and further interconnection to the wider Eastern Africa region.