Leading integrated communications service provider,
Safaricom Limited is the latest corporate organization to lend its support to
the AITEC “Finance for Your Future”- (FYF)
expo slated for the 14th to the 16th of February at the Kenyatta
International Conference Centre Nairobi.The Telco presented AITEC with a cheque worth Kshs. 1.4
million as sponsorship for the event which will bring together a wide range of
financial and money-management products and services.
According to AITEC Africa’s Events Director, Ryan
Moroney, the 3 day expo is aimed at educating and informing consumers on how to
capitalise on existing investment opportunities. The event, which is targeting
more than 10,000 attendees, will provide exhibitors with a marketing platform
to showcase their products to the public. “Kenya’s expanding
urban population – and its increasingly connected rural population – struggle
for financial security in a complex and confusing market. These series of
events will increase investment and financial literacy leaving those attending
more knowledgeable and in good stead to make better decisions,” said Moroney.
As part of its endeavour to empower consumers through
awareness, Safaricom will exhibit and train visitors on this new micro-savings
and micro- credit product, M-Shwari which is a partnership between Commercial
Bank of Africa and Safaricom. Consumers will learn about the potential the
mobile phone now holds, thanks to M-Shwari, in advancing their personal
financial options; M-Shwari currently has over 1.6 Million customers who now
have access to Micro Savings and Micro credit from the convenience of their
mobile phone.
“We are supporting the expo because we feel it
aligns with our agenda of expanding the financial inclusion space in Kenya.
Through our products such as M-PESA and now M-Shwari in partnership with CBA,
we have been able to increase the proportion of the population with access to
formal financial services,” said Ms.Betty Mwangi-Thuo, Safaricom’s General
Manager of Financial Services
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