Wednesday, March 22, 2017

Smartphones next display size dilemma that LG has been on the forefront to manage.

We live in an increasingly technological world where smartphone display size is as important as the window to the world consequently creating mass appeal. The advent of more advanced smartphone display size over the last decade has created a connected world where as individuals and societies we are click way from our next connection whether business, spiritual or emotional.
We no longer see the world through our own senses such as hearing, sight or touch but rather through lens and definitions on LED screens on our smartphones. This is a huge statement most telling of the user centric approach to design and display technology.
As the display take the centrepiece of almost all the users interactions with their smartphones, smartphone manufacturers have had to rethink to ensure that the display is optimized to provide the best user design and experience possible. But different users can demand different things from their displays, so, what are the best displays that maximize consumer satisfaction?
The dilemma has been on how to deliver a single – handed usability while also allowing for large screen on smartphone. At present, people who prioritize single handed usability will look for smaller phone while those more interested in a more immersive experience will naturally gravitate towards a larger screen.
Today’s smartphone market has a wide range of display formats, sizes and shapes with even curved displays becoming increasingly common. Of course, there are advantages and drawbacks to each phone size and each user has their own individuals’ preference for design.
To attain the equilibrium in the dilemma, LG electronics, a true innovator in practical smartphone technology, has worked hard to thread the needle between these two extremes and create smartphones with large displays that still fit comfortably in the user’s hand to enhance accessibility.
One of the ways that this has been accomplished is by constantly expanding each phones screen to body ratio by increasing the screen- to- bezel ratio. Additionally, LG has pioneered a secondary display which grants users the ability to check the time and notifications with just a glance.
The elimination of bezels allows for larger screens capable of bringing high resolution pictures and videos to life. A constant trend in smart phone designs has been that the less prominent the bezel (outside frame) become, the more space is ceded for screen itself.
The highest screen- to- bezel ratio yet achieved so far is 91.3% , but LG engineers insist that they are on the cusp of a breakthrough of a pure, bezel less frame. To that front LG is trendsetting the way with its incredibly narrow smartphone panel bezels that are even thinner than a credit card. This incredible reduction in bezel size allows LG to provide more screen coverage, enhancing usability, convenience, and the overall user experience.

So, how soon will we have a bezel less smartphone? The answer could just be around the corner with the upcoming launch of innovative LG G6's display that will cover the entire front of the phone - with no bezels around the edge.

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